Name: My Phone’s on Snooze
Brewers: DEYA Brewing Company (United Kingdom)
Style: Fruit Beer (Base Style: Berliner Weisse)
ABV: 3.5%
Review Year: 2020
My Phone’s on Snooze is a Fruit Berliner Weisse brewed by the Cheltenham-based DEYA Brewing Company. Loads of raspberry puree were used to flavor this beer.
Theo Freyne established DEYA in 2015 after being obsessed with American beer and beer culture. Prior to that, he earned his Master of Brewing and Distilling at Heriot-Watt and completed his internships at Odell Brewery (Colorado) and Cotswold Brewery (Cheltenham). The first beer under DEYA was Steady Rolling Man, which was brewed first on a local 4bbl commercial system. In 2017, Steady Rolling Man and Into the Haze were two DEYA creations that led the charge as the hazy New England IPAs gained mainstream popularity. In 2019, the brewery expanded into a new 25,000 sq/ft premise and installed a bespoke 40hl four-vessel brewhouse for increased capacity.
STYLE GUIDELINES
This beer is being evaluated as a Fruit Beer (29A) with the Berliner Weisse (23A) as the base style in the context of the 2015 Beer Style Guidelines of the Beer Judge Certification Program (BJCP). The most current version of the guidelines can be found on the BJCP website.
Recommended Reading: FAQ: Entering Sour Fruit Beers (BJCP, 2017)
TASTING NOTES
Opaque raspberry red; poor but style-appropriate head retention. Raspberry, pomelo, and faint floral notes in the aroma. Others jotted down more creative descriptors of Warheads candy, strawberry shake, and guava. Medium-light bodied and effervescent. The flavor balance is tilted towards sour fruits: wild cherry, raspberry, and pomelo. Low sugarcane-like sweetness; muted bitterness. Similar flavors remain in the aftertaste but leave the palate a bit puckery like eating wild cherries.
THE VERDICT
Very good. My Phone’s on Snooze is a raspberry-driven Berliner Weisse that highlights primarily sour fruit aromas and flavors. The appearance is definitely eye-catching, but it may take time for the palate to get used to that initial jolt of sourness. The experience is just like eating sour candies such as Warheads and Yakee. Once you get past that wall of sourness, the other flavors start coming through. However, we think more malt character may still add more balance to this beer.
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